Approach - The Benefit of Experience

Utilizing experience from multiple industries and multiple specialties along with an open, creative way of
thinking, the best answers are often drawn from
unexpected sources.  

Examples

Problem:     Not for Profit fundraiser looking to boost sales from it's Live Auction event.
Answer:      Create visual "presentation" using
professional trade show model to showcase packages and build excitement.
Result:        Bidding results doubled.

Problem:      Manufacturer looking to build retail presence for new product line
Answer:       Create customized merchandising materials utilizing
Kinko's salesforce custom presentation tools.
Results:       Product launch met full year sales goals in it's first quarter.

Problem:      Financial Services organization considers canceling high profile client benefit.
Answer:       Leverage corporate market research tool refocus
ed on single event to evaluate risk of cancelation.
Result:         Client benefit was retained due to the quantified risk of reducing customer spending

Problem:     Sales organization has difficulty hiring the right corporate fit.
Answer:       Implement s
taffing assessment used at cosmetic counters to target candidates with ideal traits and skills
Results:       Sales people's retention rate increased by 30%.
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DAVIDSON MARKETING GROUP
info@davidsonmarketinggroup.com
DAVIDSON MARKETING GROUP